International Brands Group (IBG) is excited to announce that their new healthcare brand ezeez® has received Highly Commended in the Global PCIAW® Footwear Innovation awards for the Phoebe design.
The annual PCIAW® Summit, Networking & Awards event was held on the 3rd November 2021, celebrating achievement and innovation in the professional clothing industry. International Brands Group were proud to participate as a trusted member of the Professional Clothing Industry Association Worldwide (PCIAW®).
ezeez®
Throughout COVID it became more apparent how much healthcare professionals are the unsung heroes of today. With ezeez®, IBG want to make their days that little bit easier. Product designed on a female last, and with the 4 phases of walking built into the design to ensure all day comfort and support; these easy on, easy off shoes make those 12-hour shifts feel a little lighter.
IBG has taken a holistic approach to brand, product design, development, and community, ensuring engagement with the end users, understanding who they are after work hours and what they are looking for beyond what they wear on their feet.
There is an understanding it is not just physical strength these people require, but it is the mental toughness, agility and resilience that carries them through. By partnering up with Mental Health charities, IBG are on a mission to ensure that these communities have the ongoing support they need.
Looking at the wider picture and industry practices IBG also understands there needs to be change in the footwear industry. As a proactive step towards more sustainable practices, the company is partnering up to establish a strong footwear recycling program across the groups own brands. IBG wants to make it easier for customers to recycle their old footwear and therefore will do it for them. Working with Fast Feet Grinded, based in the Netherlands, customers old footwear will be turned into foam and rubbers that can be reused in safety flooring preventing injury in hospitals, schools, and care homes.
Ed van Wezel, CEO of IBG commented: “This is an exciting time for International Brands Group. We are proud of what we have achieved so far with ezeez® and feel this is just the beginning. We are dedicated to making product that people want to wear, not have to wear.”
Ezeez® Phoebe
24/7 Comfort
· Versatile design
· Female specific last
· Highly breathable
· Easy on/ easy off
· Shock absorbing
· Airflow footbed
· Cushion foam midsole
· Non-slip outsole
· Vegan friendly
